About this course
When you create a digital product, you are creating something that you can sell infinite time and with zero overheads. This is in contrast to selling physical products which come with COGS – Cost Of Goods Sold. COGS means the amount of money that you pay out each time you make a new sale and that normally includes things like the materials you use to create the product, the fulfillment, the packaging and the logistics of storage. A digital product on the other hand comes with zero COGS because there are no materials and it can be delivered by email or downloaded. That means that each sale will net you 100% profit, which in turn means you can sell at a lower price and take home a bigger cut. It also means you can do all kinds of other things to increase sales – introducing special offers for instance or sharing your revenue with affiliates. Either way, a digital product is incredibly versatile and it’s not for no reason that it attracts so many digital marketers
